September 12, 2026

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Steven Warburton

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Penguin Magic – Magic Trick Demonstrations

Steven Warburton03 mins
Penguin Magic Born to Perform

Penguin Magic is a leading online retailer that sells magic tricks, performance supplies, and instructional materials (DVDs, books, and instant downloads) to magicians of all skill levels. 

About the Company

Penguin Magic was co-founded in 2002 by Acar Altinsel and Maxwell Murphy and has become one of the most respected online magic retailers, known for its extensive product selection and instructional content. 

  • Location: The company has offices in Las Vegas, Nevada, and a warehouse in Rancho Cordova, California.
  • Physical Store: Penguin Magic operates strictly online and does not have a physical store or showroom for customers to visit.
  • Hours of Operation: Their business hours for customer service and warehouse operations are Monday through Friday, from 8 am to 4 pm Pacific Time.
  • Community and Education: In addition to selling products, Penguin Magic offers a “Magic School” with live online classes, a free “Ultimate Magic Crash Course”, and hosts “Penguin LIVE” events featuring top magicians.
  • Reputation: Reviewers on platforms like Reddit praise Penguin Magic for its vast inventory, competitive pricing, and unique features like video recordings of staff packing orders. 

Products and Services

Penguin Magic offers a wide range of products for various types of magic performances: 

  • Card Magic: This is a major focus, featuring products like the “Marked Cards by Penguin Magic”, instruction books such as Royal Road to Card Magic, and DVDs/downloads like Born to Perform Card Magic.
  • Close-up Tricks: These include popular items like “The Raven Starter Kit” (for coin vanishes), sponge balls, and various small props.
  • Mentalism and Levitation: The store also sells items related to mind-reading and levitation effects, such as the “Pro PK Kit” and various invisible thread systems.
  • Instructional Media: Customers can purchase books, DVDs, and instant downloads on numerous tricks and techniques, catering to both beginners and professionals.
  • Supplies: Magicians can find essential supplies and refills like flash paper, flash cotton, and various custom-designed playing card decks (e.g., Honeybee Elite Edition Playing Cards, Jerry’s Nugget Playing Cards).

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